TikTok Trends: How to Spot 'Em, How to Use 'Em

OK, so you're ready to make the dive into TikTok. How do you blow up like e.l.f.? Simple, but hard. 

Like anywhere, you have to read the room. On TikTok, where trends and hashtag challenges blow up overnight, it requires an understanding of what to look for and how to respond quickly. Luckily for you talking with Evan Horowitz of Movers + Shakers, the mastermind behind e.l.f.'s record-breaking TikTok campaign and the author of an exclusive trends report that helps you find the next big thing before it goes viral.

Watch this conversation with Evan, as he shares some trends that are catching fire now, as well as tips on how you can capitalize on these opportunities.

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